1.  Introduction

Armature LLC (“Armature,” “we,” “us,” or “our”) is a marketing agency headquartered in the United States. We are committed to protecting the privacy of visitors to our website at http://www.armaturemarketing.com (the “Site”) and anyone who contacts us through it.

This Privacy Policy describes what information we collect, how we use it, who we may share it with, and the choices you have. By using the Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

2.  Information We Collect

We collect information in two ways: directly from you and automatically through your use of the Site.

2.1  Information You Provide Directly

When you fill out a contact form, request a consultation, or otherwise communicate with us, we may collect:

• • Your name
  • Email address
  • Phone number
  • Company name and role (if provided)
  • The content of your message or inquiry

2.2  Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain technical and usage data, including:

• • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on each page, and referring URL
  • Cookie identifiers and similar tracking technologies

2.3  Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to operate the Site, understand how visitors use it, and improve your experience. Cookies are small text files placed on your device by your browser.

Types of cookies we use:

• • • Essential cookies – required for the Site to function (e.g., session management).
    • Analytics cookies – help us understand Site traffic and usage patterns (e.g., Google Analytics).
    • Preference cookies – remember your settings and choices.

You may configure your browser to refuse all cookies or alert you when cookies are being sent. Note that disabling cookies may affect some functionality of the Site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

3.  How We Use Your Information

We use the information we collect for the following purposes:

• • To respond to your inquiries and provide the information or services you request
  • To understand how visitors use the Site and improve its content and performance
  • To send marketing communications, newsletters, or updates you have opted in to receive
  • To manage and maintain our CRM and email marketing tools
  • To detect, prevent, and address technical issues or fraudulent activity
  • To comply with applicable legal obligations

We process your personal information only where we have a lawful basis to do so, including your consent, our legitimate business interests, or a legal obligation.

4.  How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the limited circumstances described below.

4.1  Service Providers

We share information with trusted third-party vendors who help us operate the Site and deliver our services, including:

• • CRM platforms to manage contacts and client relationships
  • Email marketing tools to send communications you have opted in to receive
  • Website analytics providers to understand Site usage

These service providers are contractually obligated to use your information only to perform services on our behalf and to protect it in accordance with applicable law.

4.2  Legal Requirements

We may disclose your information if required to do so by law or in response to a valid legal process (such as a court order or government request), or if we believe disclosure is necessary to protect the rights, property, or safety of Armature, our clients, or the public.

4.3  Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our business, your information may be transferred to the acquiring entity. We will notify you of any such change as required by applicable law.

5.  Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Contact form inquiries and CRM records are generally retained for as long as a business relationship exists and for a reasonable period thereafter. Analytics data is typically retained in accordance with our service providers’ standard retention schedules.

You may request deletion of your personal information at any time by contacting us at the address below, subject to any legal obligations we may have to retain certain records.

6.  Your Rights and Choices

6.1  Access, Correction, and Deletion

Depending on your location, you may have the right to:

• • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Receive your data in a portable format

To exercise any of these rights, please contact us at the information provided in Section 10. We will respond within the timeframe required by applicable law (typically 30–45 days).

6.2  Marketing Opt-Out

If you have subscribed to our marketing emails, you may unsubscribe at any time by clicking the “Unsubscribe” link in any marketing email or by contacting us directly. Please note that even after opting out of marketing communications, we may still send you transactional or administrative messages related to your inquiries.

6.3  California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, the right to opt out of the sale or sharing of your personal information (we do not sell or share personal information for cross-context behavioral advertising), and the right to non-discrimination for exercising your privacy rights.

To submit a verifiable consumer request, please contact us at the address in Section 10.

6.4  EU/UK Residents (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing your personal information include your consent, the performance of a contract, compliance with a legal obligation, and our legitimate interests. You have the right to lodge a complaint with your local data protection authority if you believe we have processed your information unlawfully.

7.  Data Security

We implement reasonable technical, administrative, and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and use of reputable, security-certified service providers.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

8.  Third-Party Links

The Site may contain links to third-party websites or resources. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

9.  Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

10.  Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about how we handle your information, please contact us:

Armature LLC

Website:  www.armaturemarketing.com

Email:  info@armaturemarketing.com

11.  Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the Effective Date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our Site. We encourage you to review this Policy regularly.

This policy was last updated on April 8, 2026.